Target Market and Competitive Analysis Research Paper

Target Market and war-ridden Analysis - Research Paper ExampleThe majority of clients, approximately 60 percent, go away consist of those with dependable family values, with respect for traditionalism in politics and socialization, with a recognized propensity for brand loyalty.Under the VALS 2 psychographic model, the largest target securities industry will be the Believers, those who are conservative and conventional individuals valuing predictable and assertioned brands (Boone and Kurtz 217). The substitute target market will be characterized with each expansion opportunity by age demographics, people density in certain urban versus rural regions, and income demographics. In some key regions that have the most(prenominal) profitability opportunities, preliminary qualitative market research to identify key characteristics and market needs will be conducted.potential of higher resource buyers (e.g. the Believer markets). Behavioral characteristics for these markets will be considerably all-important(prenominal) for the creation of promotional materials to have impact on attitude and brand personality. The high volume of stresses and worry for the children of older adults can bring much more visibility to the business if these relationship development opportunities are included in targeted advertising. Because the goal of Off 2 Gran Grans is to establish a brand with dedication, credibility, trust and consistency, the reliability and conventionalism of the business can create emotional, social and psychological connections with the most opportunistic markets.thither are very low franchising requirements associated with this type of business model, with initial investments between lone(prenominal) $58,000 and $95,000 and liquid investor assets of only $39,000 (Entrepreneur.com 1). The expansion opportunities for Off 2 Gran Grans will provide additional support for achieving more market presence and producing consistent, streamlined promotional materi als in widely-dispersed markets across the