BUSINESS CASE STUDY Example | Topics and Well Written Essays - 2500 words

BUSINESS - Case Study Example Hence, this proposal is being submitted to the management of the company with the express purpose of convincing them to ramp up their online presence. The annual turnover of the book industry runs into billions of dollars and the leading retailers like Amazon, Borders, eBay etc have cornered the lion’s share of the market. This proposal seeks to present a case for an online book store that is modelled along the lines of Amazon and Fictionwise.com with the proposed online version selling physical book as well as e-books. The proposal also covers selling used books and customised books for a specific kind of reader software that is necessary to view and read e-books. The need for this project grew out of the business objectives that were proposed by the management namely that of increasing revenues without diversifying too much away from the core competency of selling books. This proposal is written in a business report format with the summary of the project, the alternative options, the timelines for the project and the expected benefits from the same. A final justification for the project is also provided in the concluding section of the paper. It is hoped that the management of Borders would consider this proposal and the project being considered for the stated objectives as enunciated by them. Borders is a well established book seller and retailer that commands a place in the Top Five book sellers in the United States. Worldwide, Borders has a significant footprint in the way in which it has franchisees and resellers who sell books procured from Borders. The project that is being proposed would involve setting up of the online bookstore that would cover the areas of selling books (physical), e-books and used books. These formats of books are already being sold by Borders with the exception of the e-books. Hence, the proposed project would entail additional costs of setting up the website and the warehouse to stock books along

Typography in Business & Bauhaus Manifesto Dissertation

Typography in Business & Bauhaus Manifesto - Dissertation Example The document; ‘Using styles Training’ could appear as illustrated below after the effect of topography on it: How to Format Your Word Document Using â€Å"Styles† Microsoft Word has a tool known as styles, which help in formatting a document. Where is Styles found? The styles tool is in the Home ribbon of Microsoft Word. Styles functions. It allows the user to classify certain formatting characteristics as a specific â€Å"style†. How to use Styles. For example, if one wishes to have all Headers in a document to be Arial, size 18, and bold, one could create a style which encompasses these formatting characteristics. This style can then be applied to any other words in the document with one click, rather than having to manually format each word. Design entails making an assemblage of concepts and creating a format that reflects a visual solution that depicts functional and artistic usefulness. Design is more about transformation of ideas and words to achieve a desired result in the mind of an audience. The principles of design offer vast possibilities in crafting creative solutions. Good design would be flexible and reflect content so as to give an effective visual communication. The Bauhaus manifesto expressed the opinion of design as primarily involving industry and mass production as opposed to individual craftsmanship. That the definitive aim of all creativity is building. The manifesto refutes the existence of professional art. Bauhaus philosophy maintains that design is relevant only when someone is using it.